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318 Craft Beer is short for Craft Beer from Highway 318. Currently, with the popularity of Highway 318 among outdoor enthusiasts and related groups, including those involved in self-driving, cycling, hiking, and photography, and through the rapid spread of new media such as Douyin, WeChat, and Kuaishou, it has quickly attracted the attention of communities with similar aesthetic values ​​and cultural symbols related to the 318 brand.